Positioned as the core creative leader for Ascend, Alisa is responsible for driving consistency of the brand, managing the development of all creative assets to achieve campaign goals and objectives, and assisting with marketing strategy, planning, and budgeting. A year into her role, Ascend won a coveted Diamond Award for its “Someday” brand campaign from the Credit Union National Association (CUNA). Alisa also manages the credit union’s website, oversees video and photography, and serves as the liaison with Ascend’s external advertising agency.