As part of Ascend Federal Credit Union’s marketing department, Alisa leads brand and creative strategy across digital and traditional channels, partnering with executives, marketers, and external agencies to position Ascend as a trusted financial partner in Middle Tennessee. Her work centers on big-picture strategy—aligning brand storytelling with business goals, shaping website strategy, guiding multichannel campaigns, and using customer research and insights to inform how the brand shows up across every touchpoint. She has a deep passion for creative problem-solving and enjoys defining and improving the user experience, particularly through thoughtful website strategy and digital journeys that better serve members. With a strong focus on the member, Alisa continually looks for opportunities to refine and elevate the experience, ensuring Ascend’s marketing reflects its mission to serve. She is also committed to building strong creative systems and championing talented teams to do their best work while creating meaningful connections with the members and communities Ascend proudly supports.