The promise of Tennessee — home of blues, bluegrass, country, gospel, rockabilly, soul and rock ‘n’ roll — is to be the global music destination of choice. To deliver an unparalleled experience of beauty, history and family adventure, infused with music that creates a vacation that is “The Soundtrack of America. Made in Tennessee.”
As Creative Services Manager for the Tennessee Department of Tourist Development, Alisa produces content that inspires consumers to travel. She also collaborates with her team to provide strategy for statewide industry partners. Her position produces a variety of creative needs for marketing, advertising and sales initiatives. In addition, Alisa oversees project management, website maintenance, consumer content calendars and newsletter communications.